"Optimising your website with our web
Optimisation services"
At Sure Productions we have teamed up with Google’s to bring a robust service to increase your search engine positioning and ranking for your website. As you now know that there’s only two real areas where your website can be listed within the search engine query. These areas are the known as the 'natural listings' and the 'sponsored listing' areas.
By default it is within our interest to push you up the natural listings for the services offered by your business. sometimes due to the competitive nature of the internet we might advise you to indulge in a booster campaign to assist with the marketing of your services. This type of campaign is often referred to as a Google PPC Campaign (Pay Per Click)
There are two types of PPC services on offer..
Flat-Rate PPC
In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the CPC within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher CPC than content that attracts less valuable visitors. However, in many cases advertisers can negotiate lower rates, especially when committing to a long-term or high-value contract.
Bid-based PPC
This type tend to allow advertisers to work with an automated system. Usually based around a given keyword, bid-based PPC asks advertisers interested in a particular word to submit the maximum amount they’re willing to pay per click. Gathering information about how and when a term is searched for, a publisher or engine can then decide which bidder or group of bidders have won, and display advertisements correspondingly; those with the highest bids may enjoy not only a greater number of clicks, but a far higher number of branding impressions, as well.
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