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SEO
Your Search Engine Marketing Campaign with Sure Productions...
At Sure Productions we have teamed up with Google’s Marketing team to
bring a robust service to your business. As you now know that there’s only two real
areas where your website can get listed within the search engine
query, these are the
Natural listings and the
Sponsored Listing
areas of a search query submitted.
The difference between the two is that one requires payment and the other does
not. Look at the examples below,
We are now able to offer our clients the following deal,
For your agreed budget we will place your ad/link within the ‘sponsored
link’ areas for client-click through's to your
website giving you direct new customers. You would also receive weekly or
monthly
statistics
to show you in detail how well your campaign is doing.
Upon launch of the new website you might want to consider
a web marketing campaign to raise awareness. Upon completion your website would
be coded with Google source codes which will enable us to capture more in-depth
statistical information. With this we recommend a search engine campaign, the
cost on such a campaign is flexible and is dependant upon how much you wish to
invest in your monthly marketing.
For example, Lets say you wanted to invest Ł650.00 on keyword marketing with
Google over a period of 6 months. Google would give you 1000 click-through’s for
the chosen ‘keywords/key-phrases’ targeted at the key landing page of your
website to bring your business new clients/customers. Divide this figure up
means that you would be allocated 167 direct click through for industry specific
individuals who are requesting those specific services. This means that you
would appear in the area called sponsored links which appear at the very top and
or right hand side column of every search page result every time that
keyword/key-phrase is queried by a visitor on Google. Coupled with this you also
have the option to freeze your campaign, increase or change click-through’s
amount.
Here’s another example, Lets say that you began your campaign and you felt that
you wanted to appear at the very top all the time or more often throughout
instead of just appearing the 167 times throughout the month for those
particular keywords, then you can simply request that you ‘Go-On-demand’
meaning that we would instruct Google on your behalf to allow the clicks to
‘Go On-demand’ this means that your clicks would no longer be ‘capped’
at the figure of 167 but instead be ‘let loose to run’ on keyword demand,
Obviously this means that your marketing period would end slightly earlier but
at the same time most businesses choose this method because it allows them to
see exactly what the demand is for those services and helps them to see how much
in monies they would actually need to invest to maintain top positioning on
those searches.
Which ever method is chosen, it is worth your while as you get direct stats from
Google on how each and every keyword is doing, the positions you obtained,
impressions and click-through’s etc,
Download our marketing document to see how this could improve marketability,
click here.
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